The “New” Man veils his patriarchy and then markets it as awareness

On Farhan Akhtar's MARD campaign and how several gender sensitisation campaigns forwarded by the corporate media retain at their core a deeply entrenched lexicon of male supremacy and patronage.

http://www.sunday-guardian.com/artbeat/the-new-man-veils-his-patriarchy-and-then-markets-it-as-awareness

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